in association with Bierschenke

Many girls dream of being a princess, but at Bierschenke, it’s the QUEENS we’re looking for.


Back by popular demand, our London Beer Queen competition will return to the Capital for 2020, bigger and better than ever!  


A Bavarian tradition dating back over 200 years, Oktoberfest has been welcomed with open arms by thousands of beer-hungry Londoners. In 2009, The Bavarian Beer Association introduced the new tradition of crowning an Oktoberfest Beer Queen, and true to form, it was only right for us to do the same! 


To be in with a chance of winning the title, potential Queens must do the following:


  1. Take a Bavarian-style selfie (think plaid shirts, braided hair or the very traditional German Dirndl) and upload to Instagram with the #londonbeerqueen between 18th September 2019 and 30th June 2020
  2. Fancy yourself as a bit of a beer sommelier? The five entrants with the most ‘likes’ will be taken through to the next round and asked to partake in a quiz to test their knowledge of beer
  3. The top 3 will then be treated to their very own photoshoot (up to one hour), getting their hands on both the final competition image and raw material 
  4. The girl that receives the most likes on her #londonbeerqueen photo will be awarded the title


And as for the prize? It’s fit for a queen of course. Not only will the winner become the face of Oktoberfest 2020, earning a righteous sash and tiara, they will also receive a return flight to Munich for two people, a traditional Krüger Dindl and blouse from the brand’s MADL collection and a key role in our traditional Fassanstich ceremony including free food and drink. 


Ladies, dust off your Dirndl’s and get snapping, there’s a crown at stake!


4 London Wall Buildings, Blomfield Street, London, EC2M 5NT View on Google Maps


The Arches, 9 Crutched Friars, LONDON, EC3N 2AU View on Google Maps

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